Rediff - Will it Survive the Dotcom Bust? |
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Abstract:
Rediff's model was customer centric and that is one of the reasons for its success. Students are also expected to understand the strategy behind Rediff's new revenue model. From the case students can also discuss the areas where Rediff has to focus keeping in mind the competition from other successful dotcoms. At the end of the case discussion, students could analyze the failure of most of the dotcoms and the success of few. Issues:» Rediff's strategy for success, new business model of Rediff to increase its revenues, alternative sources of income for Rediff Contents:
Keywords:Rediff, dotcom, 2000, shut shops, business model, revenues, advertising, market slowdown, revenue, NRI segment,US,75% ,NRI, Business Strategy |
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